A small studio on purpose

Harborline Digital was founded in Amsterdam in 2017. We stayed small on purpose: three people, no account managers, and a direct line to whoever actually builds your website.

Our story

Built at a kitchen table near the IJ

Harborline started when Daan, then a freelance developer, grew tired of seeing small businesses overcharged for slow, fragile websites. The idea was simple: build fewer projects, build them properly, and stay around to look after them.

Nine years later the studio has delivered more than 140 websites and small applications for Dutch and international clients — dentists, freight forwarders, cafés, recruiters and one very determined tugboat charter. Most of our revenue still comes from long-term care plans rather than one-off projects.

We work from a converted warehouse office on the Herengracht, drink too much coffee, and still answer our own email.

  • Founded2017, Amsterdam
  • Team3 people, all hands-on
  • Projects delivered140+
  • Clients on care plans46
  • Average client tenure4.2 years
  • KvK68421375
  • VATNL864522117B01
  • BankNL21 RABO 0308 4471 25

Team

The people you will actually talk to

DV

Daan Verhoeven

Founder · Development & infrastructure

Ex-hosting engineer. Writes most of the code and all of the deployment checklists.

SB

Sanne de Boer

Design & content

Turns vague briefs into clean, readable pages. Believes every website should survive a phone screen and a slow train connection.

MJ

Milan Jansen

Support & operations

Keeps backups fresh, monitors humming and clients informed. Usually the voice on the phone.

Principles

How we make decisions

Boring technology, on purpose

We build on stable, well-understood tools. A website should still run — and be maintainable by someone else — in ten years.

Performance is a feature

Fast pages rank better, convert better and use less energy. We budget kilobytes the way others budget euros.

Own the whole stack

We host what we build, on servers we administer. When something breaks at 2 a.m., there is exactly one phone number to call: ours.

Say no to bad fits

If a project needs an agency of forty, we will say so and help you brief one. Small only works when we stay honest.